Cultural Perspectives from another Country - Pakistan Essay

Cultural Perspectives from another Country - Pakistan - Essay Example (http://en.wikipedia.org/wiki/Pakistan) The second most populous Muslim country was formed on the 14th of August 1947. Before Pakistan gained independence, the country was under the rule of the British Empire. The British entered the Subcontinent as the British East India Company, a private trading company, when the Mughals had Jehangir as an Emperor. Slowly and gradually the huge Mughal Empire began to crumble because the emperors and nobles alike had grown so accustomed to living a life of pure pleasure with the wealth their ancestors had accumulated. Many historians blame Aurangzeb, the Emperor Shah Jehan's son for sowing the seeds of decline, as it was after he started ruling that the kingdom began to fall apart. Aurangzeb couldn't rule very well, his administration left a lot to be desired. The nobles were often power hungry and the consequence of the lack of supervision was that they became highly powerful at court and the emperors couldn't control them. The empire was huge and when rebellions broke out it took the emperor months to take decisive decision to end them. The cost of maintaining a huge army to continuously quell these rebellions and that wasn't the only cost. When an emperor died, the succession dispute resulted in a waste of huge sums of money. When riddled with such... In the beginning The East India Company only had a few bases along the coast of the Subcontinent but then they started expanding and spread out to Bombay (Mumbai), Calcutta (Kolkata) and Madras (Chennai). The EIC were good at fighting and protected India from other European countries such as France, Portugal and Denmark. After the battle of Plassey and the exploitation of Bengal the British government decided that the misgovernment of India had to be stopped. So they passed the India Act in 1784 in which the British government took direct control of Indian possessions and appointed a Governor-General. From then on the British influence could be seen everywhere. However things weren't made a 100% percent official until the 1857 War of Independence (as the Indians called it) or the 1857 Mutiny (as the British called it). The Indians, the Indian army in particular rose in revolt against the British and they were crushed. The British government took complete control of India and a member of the British cabinet, the Secretary of State for India. The Governor -General was now called Viceroy and in 1877 the British Queen Victoria became the Empress of India. Gradually the Muslims in India began to become aware of their individuality and cultural identity. They were of the opinion that they could not live together with the Hindus and under the regime of the British. They wanted an independent country of their own. Sir Syed Ahmed Khan was one of the earliest pioneers of the independence movement. His "Two-Nation-Theory" was later supported by people like Allama Muhammed Iqbal and Chaudri Rehmat Ali Kahn. Both Allama Muhammed Iqbal and Chaudri Rehmat Ali Kahn had studied in Britain and when they came back they both believed that a

Americans for Safe Access vs Dea Essay Example for Free

Americans for Safe Access vs Dea Essay Abstract This paper examined The American’s for Safe Access’s petition before a federal court to have the Drug Enforcement Administration reduce its current classification of marijuana as a Schedule I drug. As this case goes before the court, there could be three possible outcomes: a judgment in favor of the plaintiff, the defendant, or a decision for the DEA to reexamine marijuana’s current classification. Of these three outcomes, I believed there would be sufficient evidence in my findings to support a decision by the justices to reexamine marijuana’s classification. One key component to this decision will be whether or not enough evidence exists to support marijuana’s medical use, as a drug that is used for medical treatment is typically not classified as Schedule I. Evidence for arguments from both sides was gathered from various sources, including medical publishings, the University of Washington’s School of Medicine archives, and online articles. After reviewing this information, the conclusion that enough evidence exists to reexamine marijuana’s current classification was reached. Introduction As more and more states petition to and effectively pass legislation to legalize medical marijuana, its current classification as a highly banned substance by the Federal Drug Administration continues to serve as a harsh stance against the desires of the public for the option of marijuana as a medical treatment. The escalation of this debate in the political and federal arena appears to be overtaking the medical industries ability to determine marijuana’s harms and benefits. Perhaps the heart of this debate lies in marijuana’s current classification by the Drug Enforcement Administration as a Schedule 1 drug. Of all of the drugs on the current DEA Schedule I, list marijuana is the only one that has doctors supporting its medical uses. In light of this, does marijuana still deserve the same classification as heroin and LSD? As more states are passing this legislation and more states desire it, is it now time to reexamine marijuana’s current classification? Section 1: Case/Issue Summary Last year, the Drug Enforcement Administration rejected a petition by medical marijuana advocates to reduce its classification as a Schedule I drug, which kept marijuana in the same category as drugs such as heroin. The DEA concluded that there wasnt a consensus opinion among experts on using marijuana for medical purposes (Press, 2012). However, medical marijuana advocates have not given up in their pursuit to reduce the Justice Department and Drug Enforcement Administration’s classification of marijuana. In my chosen case, the plaintiff is Americans for Safe Access and the defendant is the Justice Department. Once again, the key issue at hand is the Drug Enforcement Administrations continued classification of marijuana as a Schedule I drug. In order to be classified as a Schedule I drug, the drug must be officially determined to have no medical use and a high potential for abuse (McClathy, 2012). Justice Department attorneys site an absence of available evidence of acceptable and controlled studies, and a lack of agreement among experts as to marijuanas effectiveness as a medicine, as their basis for its current Schedule I classification. Those standing against the Justice Department claim that regulators are disregarding hundreds of peer-reviewed studies on the effectiveness of medical marijuana and the subsequent medical marijuana laws passed by 16 other states. The concerns for both the plaintiff and the defendant lie in the same key issue – is there enough acceptable medical evidence that marijuana does in fact have medicinal benefits? Studies and opinions as to which side has the most support to back its claim are widely varied, but both sides claim they have sufficient evidence to support their assertions. Take, for example, to very different statements, one from the medical book â€Å"Marijuana as Medicine?: The Science Beyond the Controversy† (Mack Joy, 2001), and the other from the medical book â€Å"Marijuana and Medicine, Assessing the Science Base† (Joy Stanley, 1999): â€Å"The cannabis plant (marijuana) . . . [has] therapeutic benefits and could ease the suffering of millions of persons with various illnesses such as AIDS, cancer, glaucoma, multiple sclerosis, spinal cord injuries, seizure disorders, chronic pain, and other maladies.† – from the editor’s introduction to Cannabis in Medi cal Practice, by Mary Lynn Mathre, R.N. (Mack Joy, 2001). â€Å"Consequently, the rapid growth in basic research on cannabinoids contrasts with the paucity of substantial clinical studies on medical uses.† (Joy Stanley, 1999). These two statements help highlight just how much inconsistency on exists on this issue, inconsistency that could be a concern for both the plaintiff and the defendant. Section 2: Identification and Evaluation of all Main Possible Solutions Though the challenge filed by the plaintiff is directly asking for one solution, there are several solutions that could be reached. The first solution would be that the judges would dismiss the challenge without review. The result of this would be that the appeals court considers marijuana’s current classification to be proper and this would represent solid validation of the DEA’s authority to determine a drug’s status and classification. There would be evidence to back this decision. According to the doctors that authored â€Å"Marijuana and Medicine†, more extensive data exists on the harmful effects of marijuana than data on its medical benefits (Joy Stanley, 1999). It is the opinion of these doctors that clinical studies on marijuana’s positive and negative effects are difficult to conduct, due to both difficulty in procuring funding and the encumbrances of the many federal regulations involved with such testing (Joy Stanley, 1999). The court could also reach this decision due to the bioethical principle of Nonmaleficence. Under the standards of care, this is the principle that a healthcare provider should not bring harm to a patient (McCormick, 1998). Should the court determine that not enough evidence exists to support marijuana’s medical benefits, it would have to conclude that prescribing marijuana to a patient could lead to their harm. This decision by the court would serve as a strong deterrent to future challenges of the DEA’s classifications of drugs. The consequences would be a major setback for advocates of widespread legalization of prescription marijuana. Dismissing the challenge would, for the time being, lay to rest all claims made by American’s for Safe Access. Another solution would be for the district court to decide a reduction in marijuana’s drug classification to be justified. For the plaintiffs, reducing marijuana’s classification from a Schedule I drug to a lesser controlled substance would be a major step in their ultimate quest to see marijuana legalized for medical use in the remaining 34 states that don’t already allow for such use (Press, 2012). Should its classification be reduced to a Schedule II drug, it would then be legal for marijuana to be prescribed to patients in need. Along with the physical medical benefits, reducing marijuana’s classificati on would also lessen the penalties faced by those found in possession of it. Currently, possession of a Schedule I drug can carry a maximum sentence of up to 7 years in prison. Ruling in favor of the plaintiff could indicate that the judges felt the principle of beneficence – that a healthcare professional must act to provide medical benefit to a patient – is involved (McCormick, 1998). In this case, the benefit to the patient would be relief from pain and protection from harm. A recent petition by Governor and former senator Lincoln Chafee of Rhode Island, and Governor Christine Gregoire of Washington filed made the assertion that â€Å"patients with serious medical conditions who could benefit from medical use of cannabis do not have a safe and consistent source of the drug as a result of its current classification† (Madison, 2011). This ruling could also be a result of the justices deciding that enough trusted medical evidence does in fact exists to support the use of marijuana for medical purposes. According to the book â€Å"Marijuana Medical Handbook: Practical Guide to Therapeutic Uses of Marijuana†, some medical marijuana specialists have reported a significantly large amount of uses for medical marijuana, ranging from treatment for nausea and convulsions to an appetite stimulant for cancer patients (Gieringer, Rosenthal Carter, 2010) For the Justice Department and Drug Enforcement Administration, seeing marijuana’s classification reduced would be a major setback in its efforts to eradicate a drug that Justice Department lawyer Lena Watkins says is â€Å"the most widely abused drug in the United States, (Press, 2012). A decision against them by the federal court would essentially erase all of their efforts, along with damaging their ability to make similar determinations in the future. A third solution could be that the court could order the Drug Enforcement Administration to take a more in-depth look at the available evidence (McClathy, 2012). This would be a blow to the DEA, who claims they have spent a substantial amount of time and energy in executing due diligence to determine marijuana’s Schedule I classification. It would counter their stance that not enough acceptable evidence and proper studies can be found to support marijuana’s medical benefits. In turn, a decision by the court for the DEA to reexamine its evidence could ultimately lead to another challenge for its legalization. Consequently, this same decision would be very positive for American’s for Safe Access. They claim that the DEA has failed to consider notable support for medical marijuana from many respected institutions, all of whom support the reclassification of marijuana (McClathy, 2012). A request by the Court of Appeals for the DEA to reexamine its findings could be due to the principle of respect for autonomy. This principle protects the patient’s right to make their own informed decisions with regards to treatment (McCormick, 1998). Not having access to the best evidence as to marijuana’s medical benefits could act against this principle. The principle of justice could also play a part in this ruling. A patient in Missouri suffering the same amount of pain as a patient in California, but not having the opportunity to benefit from the same medicinal advancements as a patient in California, might be a constitute a breach of the principle of judgment in the eyes of the court. Section 3: Decision Statement and Defense Against Weaknesses After examining the facts of the case and all possible solutions, the solution to allow for the reduction of marijuana’s classification to a Schedule II drug seems the most prudent. This conclusion was reached for several reasons. Despite the DEA’s claims, there appears to be enough acceptable evidence on the ASA’s side to support its assertion that marijuana has applicable medical benefits. Cocaine is certainly proven to be a harmful substance when taken irresponsibly, yet its remote medical benefits have landed it on the Drug Enforcement Administration’s Schedule II. For marijuana to remain on the Schedule I list while cocaine is on Schedule II hardly seems just considering there is even one state that has passed legal medical marijuana legislation. That there is even a small amount of substantial evidence from credible institutions supporting marijuana’s medical benefits makes the penalties involved with its possession seem severe. The recent petition sighted earlier by the two governors offers that they have support from many respected institutions, including The American Medical Association, The American College of Physicians, the Rhode Island Medical Society, the Washington State Medical Association the Washington State Pharmacy (Madison, 2011). All of these institutions are respected, making a decision to dismiss the challenge without even a reexamination seem imprudent. One also can’t help but wonder if the DEA’s current stance comes from a fear of its potential legalization for recreational use. This solution would also address another important issue in terms of marijuana use, and that would be to provide â€Å"safe, reliable, regulated use of marijuana for patients who are suffering,, as the governors have suggested (Press, 2012). In conclusion, certainly it seems that the current Schedule 1 classification of marijuana obstructs the medical principles of autonomy, beneficence, and justice . References Gieringer, D., Rosenthal, E., Carter, G. T. (2010). Marijuana medical handbook, practical guide to therapeutic uses of marijuana. Oakland: Quick American Archives. Joy, J. E., Stanley, J. W. (1999). Marijuana and medicine, assessing the science base. National Academies Press. (Joy Stanley, 1999) Mack, A., Joy, J. E. (2001). Marijuana as medicine?, the science beyond the controversy. Washington, D.C.: National Academies Press. (Mack Joy, 2001) Madison, L. (2011, November 30). Govs. chafee, gregoire lobby for reclassification of marijuana. Retrieved from http://www.cbsnews.com/8301-503544_162-57334326-503544/govs-chafee-gregoire-lobby-for-reclassification-of-marijuana/?tag=contentMain;contentBody McClathy, N. (2012, October 12). Medical marijuana case going before court. Maine Sunday Telegram. Retrieved from http://www.pressherald.com/news/medical-marijuana-case-going-before-court_2012-10-13.html McCormick, T. R. (1998). Principles of bioethics. Ethics in edicine: University of Wa shinton School of Medicine, Retrieved from http://depts.washington.edu/bioethx/tools/princpl.html Press, A. (2012, October 16). Federal court considers marijuana classification. Retrieved from http://www.cbsnews.com/8301-201_162-57533647/federal-court-considers-marijuana-classification/

A Presentation Of George Orwell And His Protest Novels :: essays research papers

Eric Arthur Blair was born on June 5, 1903, in Bengal, India. His father was not a wealthy man. He supported his family only on the salary of a civil servant. When his writing career began, his penname became George Orwell. Orwell received his formal education from Eton Academy during a period ranging from 1917 to 1921. After completion of Eton, Orwell did not continue his education; instead he joined forces with the Indian Imperial Police in Burma. He served with the police until he began teaching. He was a high-ranking officer during his years on the police force. His life was poverty stricken until the mid-1930’s. He was considered to be a â€Å"combination of middle class intellectual and working class reformer† (Stewart). Orwell chose to live among tramps in England and the working class in Paris. His experience in England and Paris was the basis for his first book Down and Out in Paris in London, first published in 1933. For many years, Orwell worked as a teacher . A Clergyman’s Daughter was based on his experience as a teacher (Borman 5-6). Considered a novelist and a social critic, Orwell’s fame began in 1945 with the publication of his first protest novel, Animal Farm (Stewart).   Ã‚  Ã‚  Ã‚  Ã‚  Animal Farm is just one of Orwell’s protest novels, but disputably the best protest novel of all time. The novel is allegedly based on the Russian Revolution. Animal Farm is an allegory of the political strife in twentieth-century Europe (Brown 72). According to Orwell his inspiration for Animal Farm came from a little boy, perhaps ten years old driving a huge cart-horse along a narrow path, whipping it whenever it tried to turn. It struck me that if only such animals became aware of their strength we should have no power over them, and that men exploit animals in much the same way as the rich exploit the proletariat. (Williams 339) During the Russian Revolution, leaders such as Russia’s Joseph Stalin negotiated with England but made plans secretly with other leaders and nations. In Animal Farm various animals personify or represent political leaders and factions of the Russian Revolution. In the novel Old Major represents Karl Marx, a German economist of the Russian Revolution. Joseph Stalin is portrayed, in the novel, by Napoleon. Stalin was known for negotiating with England but also leading acts of corruption with other countries. In Animal Farm Napoleon negotiates with Mr.

Advertising and Public Relations Portfolio Essay

1.Write a report on experience with regards to approaching the organisation First contact was via telephone where I set up an interview time with Mr. Solly Khuthama. The contact was very positive and he was supportive and understanding with the need for this campaign. Once at the Tumelo Children’s Home, I met with Miss Mpho who was also very helpful with fully answering all my questions about the organisation, as well as professional. How did the organisation respond to the request They were both very positive and looked forward to the finished communication campaign. Any information I needed was fully provided through open communication channels. Establishing a working relationship with the organisation It was decided in the interview that all further communication would be done telephonically and via e-mails between either Mr. Solly or Miss Mpho. As all questions were answered during the interview period, only the letters to and from the organisation, as required, were to be followed up on. Please refer to APPENDIX A and C. Identifying the communicator for the campaign The communicators of Tumelo Children’s Home are both Mr Solly and Miss Mpho on behalf of the entire organisation as Mr. Solly is the manager and Miss Mpho is the admin clerk/receptionist and they both oversee the entire running of the centre. 1.2 Identify the target audience (According to Integrated Organisational Communication text book, 2013:459) 1.2.1 Problem statement for the research To establish financial support and raise awareness about the Tumelo Home for the Mentally Handicapped Children. 1.2.2 Sub-problems a) To raise awareness amongst potential sponsors in Pretoria who are business owners. It contributes to solving the main problem as most of the business in Pretoria do not know about this organisation and cannot help without any previous knowledge of its needs. b) To find out the potential business owners’ needs (in the Pretoria area) and communication expectations of the organisation- if willing to deal with Tumelo Home for the Mentally Handicapped Children. This will help solve the main problem as when the businesses have all the information about the home, then further steps can be taken to ensure that all funding and support offered is used as desired. c) To educate potential donors’ in the Pretoria area through the use of different medias about the Tumelo Home for the Mentally Handicapped Children. This will contribute positively due to increased awareness through a larger media coverage than previously, and inform the potential Pretoria donors about the organisation in its entirety. 1.2.3 Research questions a) Research question 1: What is the current awareness of the Tumelo Home for the Mentally Handicapped Children, with Pretoria based business owners? b) Research question 2: If willing to deal with the Tumelo Home for the Mentally Handicapped Children, what would the potential business owners needs’ be? c) Research question 3: What media could be used to educate potential donors about the Tumelo Home for the Mentally Handicapped Children? 1.2.4 Unit of analysis Since the focus of the communication campaign is on business owners in the Pretoria area, the unit of analysis will be on these individuals, as they will be the receivers of the questionnaires. 1.2.5 Population(s) The target population identified for this study is of various Pretoria based businesses, while the accessible population is only the business owners that agree to meet up to take the questionnaire. 1.2.6 Sampling procedures Random sampling: questionnaires were sent out to various business owners via online methods, such as Facebook and e-mails, as well as telephonically through references given by employees, in a cross sectional manner of industry. 1.2.7 Methodology and measuring instrument Quantitative methodology is used as it more focused on the quantity of answers rather than the quality of the answers received. The measuring instrument used are questionnaires which answer specific questions of the desired target audience that are easy to complete and non-confusing. Please see APPENDIX B for questionnaire. Percentages of companies willing to support a non-profit organisation: 5 of the 9 participants indicated willingness to consider supporting (if more information could be obtained), leaving a total of 35.7% willing. Awareness of Tumelo Home for the Mentally Handicapped Children: 85% had indeed not heard of this home, leaving 14.3% (2 persons) having prior knowledge before the questionnaire. Information heard: The first person indicated that the information previously heard was abstract, while the other said that the information shared about the home sounded negative as the children need so much still. Preferred communication medium: 100% stated E-mail as their preferred communication medium. Preferred media medium Please note for the preferred medium: Many participants chose more than one option with preferred media mediums. 6 of the 14 participants indicated that they would prefer the website as a media medium, yet as the Tumelo Home for the Mentally Handicapped Children has a website already, I changed their selection to a newspaper advertisement as I want to create broader knowledge through media mediums not yet explored before. 1.2.9 Audience segmentation Demographics was provided for as one question asked for the situation of the company, as the questionnaire was specifically aimed at the Pretoria area, yet provision was provided for other areas. Another question was to find out whether or not the company would be willing to invest in the Tumelo Home for the Mentally Handicapped Children, to know the percentages that the communication campaign should be aimed at, and what their specific needs would be for this to occur. 1.2.10 Self-reflection (a) I discovered that the Tumelo Home for the Mentally Handicapped Children lacks coverage as most of the audience members had never heard of them before. (b) The extent that I predicted the results was a surprise as I believed that other forms of media mediums would be chosen, yet were not. (c) It was worthwhile in conducting the research as now the communication  campaign manager knows that there is a dire need of this awareness campaign and what media to use to get the word out as indicated by personal preferences of the random audiences. (d) The research could influence the way in which this communication campaign is planned due to the results indicating an exact percentage of awareness in which demographic areas, as well as showing that while the communications manager would prefer to use a Twitter handle for example, the audience prefers Facebook as an online means of marketing. Page 8 1.3 Analyse the situation and identify campaign aims 1.3.1 Historical review and forecast The historical background of Tumelo Home for the Mentally Handicapped Children: the home was opened in 1996 by Dr. Moses and Mrs. Orina Thindisa when Mr. Moses saw the many difficulties faced by the parents and families of these handicapped children. Driven by a love for the children in need, the facility was open in Ivory Park, Midrand. While it was originally opened as a centre for the children during daytime working hours, many of the parents abandoned their children and were never heard from again, leaving the two founders in a difficult situation, yet they persevered and the home operates on a 24 hour basis ever since. It now houses 32 children from which about seventy per cent are either orphaned, abandoned and previously abused. Since this is the old home for children with special needs, the waiting list contains around 250 applicants, coming from further afield than Ivory Park. Tumelo Home for the Mentally Handicapped Children’s forecast is to therefore gain enough fun ds to expand the home to cater for the many needs of so many special children that still need the attention, facilities and activities that they do not receive unless admitted. 1.3.2 Social, political and economic environment (a) The social environment is very supportive on the home as the community volunteers, looks after the security of the facility and helps out when possible. (b) The political environment affects the home as the Tumelo Home for the Mentally Handicapped Children is funded by grants from the  government currently. Parents of the children residing within the home’s walls are asked to pay R500.00- which is given to them by the government as children’s grants. (c) The economic environment does affect Tumelo Home for the Mentally Handicapped Children as shortage of jobs results in that some of the parents neglect to pay their fee and rather use the government grants for themselves, leaving the home at a loss, whilst facing food and other cost increases. 1.3.3 Competitors Tumelo Home for the Mentally Handicapped Children does not have any competitors and have children from afar as Alexandria and Soweto needing space due to this lack of competition. 1.3.4 Describe the organization and its culture Tumelo Home for the Mentally Handicapped Children is extremely clean and the interior is cheerful and bright. It is clearly a place well taken care of and the caretakers truly have a passion for the well-being of the children. Culturally, the community has committed to the centre and looks out for the security of the grounds, are regular volunteers and help out where they can, leaving an impression that this facility is very family and community orientated. Please refer to APPENDIXES D, E, F, G, H, I, J, K, L, and M for photographs of the organisation. 1.3.5 Identify three issues based on the research results and situation analysis that are relevant for the campaign (a) There is not broad awareness about Tumelo Home for the Mentally Handicapped Children, leaving the home in dire need of financial sponsorship with no feasible way of gaining it. (b) Businesses that are interested in supporting a non-profit organisation all indicated that they required more information about the organisation to investigate whether or not it is worth while. (c) Local media coverage does not extend out the community, leaving the Tumelo Home for the Mentally Handicapped Children as another non-profit organisation that hardly anyone pays attention to. 1.3.6 Three broad general aims for the campaign (a) The first phase of this communication campaign would therefore be to raise awareness about the Tumelo Home for the Mentally Handicapped Children. Time frame: throughout the campaign- April 2013 to December 2013. (b) The second phase would then be to revamp all previous internal advertising and marketing to ensure that the corporate image is the same throughout in order for credible businesses to take an active interest and hopeful partnership. Time limit would be 4 months. (c) As the third and final phase of this campaign, this aim would be to do viral marketing about Tumelo Home for the Mentally Handicapped Children where all media coverage would go further afield than just locally in Ivory Park by the end of 2013. 2 PHASE 2: CREATE 2.1 Stipulate the communication problem or opportunity (According to Angelopulo and Barker, 2013: 461-469) 2.1.1 Formulate the main communication problem or opportunity As there is not a large awareness about the Tumelo Home for the Mentally Handicapped Children, fundraising is difficult and needs to be addressed. 2.1.2 The need to conduct this campaign Without funding, the Tumelo Home for the Mentally Handicapped Children will fail, leaving thirty-two children disadvantaged and hundreds of other challenged children on the waiting list without hope for a better life. 2.1.3 What the campaign aims to achieve To raise awareness amongst Pretoria business owners that are potential sponsors and donors. 2.2 Define strengths, weaknesses, opportunities, and threats 2.2.1 Describe three audience characteristics The audiences’ needs are to have an understanding of what the non-profit organisation does so that they can decide whether their company will be a suitable match. The audiences’ perceptions of Tumelo Home for the Mentally Handicapped Children will influence whether or not they are willing to donate based on previous knowledge. Attitudes of the audience in terms of donating to non-profit organisations depend on any dealing in the past with charities and how their money was used. 2.2.2 Define the needs of the audience The audience needs to know more about Tumelo Home for the Mentally Handicapped Children. They need to know what their money will be used for specifically. They need to have an open, two-way communication channel with the organisation. They need to be constantly updated and reminded about these children’s needs through the media. 2.2.3 SWOT analysis According to Angelopulo and Barker, (2013:322), the SWOT analysis is of the â€Å"organisation† itself- where the â€Å"strengths and weaknesses are internal factors†, with â€Å"external categories being the opportunities and threats†. (a) Strengths Tumelo Home for the Mentally Handicapped Children has access to basic services namely: electricity, water sanitation and a doctor’s room/surgery next door. They are fully supported by the surrounding community of Ivory Park. Their facilities contains two fully equipped dormitories, stimulation area, equipped kitchen and office, an inviting reception area, playground for the children, as well as a large hall that can be used multi-purposively. (b) Weaknesses The home needs more physio equipment for needed stimulation for the children. They do not have sufficient rehabilitation and medical equipment. They need to develop an adequate stimulation programme that meets the needs of the various age groups. Need a trained physiotherapist and speech therapist. (c) Opportunities The facility contains a large enough area for care-giver training for current employees as well as trainees. They can develop their service centre into a training centre for young people with mental and physical disabilities. (d) Threats Some parents do not support their children, leaving the home struggling to cover the extra costs that should have been taken care of. As there is a low awareness level, people further afield from Ivory Park rarely donate. (e) Problem As the area has no other facility to help take in these children, Tumelo Home for the Mentally Handicapped Children is the only safe place, leaving it in high demand, with too little space to accommodate such a high intake. 2.3 Determine the campaign topic The â€Å"help children that are abandoned, abused, orphaned and handicapped† campaign will promote awareness and raise funds amongst various target audiences. 2.4 Formulate strategic communication objectives 2.4.1 To raise awareness through various media about Tumelo Home for the Mentally Handicapped Children throughout the campaign- April 2013 to December 2013. 2.4.2 To educate the target audience about the needs of Tumelo Home for the Mentally Handicapped Children throughout the communication campaign running from April 2013 to December 2013. 2.4.3 To raise funds for the Tumelo Home for the Mentally Handicapped Children by spreading knowledge about their needs through different communication mediums. 2.5 Create the communication message 2.5.1 Formulate the â€Å"big idea† The â€Å"help children that are abandoned, abused, orphaned and handicapped† campaign is designed to raise awareness and increase funding for the Tumelo Home for the Mentally Handicapped Children by targeting mainly Pretoria based business owners who can donate significantly. 2.5.2 Message approach The approach used is emotional as the Tumelo Home for the Mentally Handicapped Children are in need for care and support, and no rational reasoning can put a price limit on that. It will also appeal to the business’ public relations departments as they should want their community to perceive them as giving and caring for the children of the community, which will also benefit them. 2.5.3 Different ways of presenting your message Theoretically the information produced will be emotional yet contain factual, demonstrative and testimonial information about Tumelo Home for the Mentally Handicapped Children. The billboard is a short message appealing emotionally to passers-by to put themselves in the children’s’ place, while he Facebook advert contains factual information about the children and their need for funding. The poster is eye-catching and more a demonstration on how would you feel if you had to rely on the support of others, leaving the newspaper advertisement as testimonial of the trials faced by these children and creates awareness of their funding dilemma. 2.5.4 Communication mix The use of the home’s own logo design is the most specific and best way to portray its internal communication as its marketing remains consistent in every form of media used. Billboard advertising is an excellent medium to portray an integrated internal communication of the Tumelo Home for the Mentally Handicapped Children. Page 14 Facebook adverts are an online communication tool specifically aimed at online users in a company. Posters integrate different element of emotional aspects that appeal to people, leaving them wanting to help in any way  possible. Newspaper advertisements is a traditional marketing tool that also contains a link for further information online if wanted. 2.6 Select the media 2.6.1 Medium one: billboard (a) This medium was selected because it will reach a larger target audience subconsciously, and business owners who are looking to contribute to charities will remember the billboard. (b) It contributes to internal integration through: Reach: Hundreds of people driving daily. Frequency: Everyday on the N1 North. Impact: Passengers will read it and interest will be created, while drivers can glimpse it and hopeful awareness for later research to be done will result. 2.6.2 Medium two: Facebook advert (a) This medium was selected as many internet users have a Facebook accounts and adverts online will reach people all over the world who may pass it on to their employers seeking a non-profit organisation to donate to. (b) It contributes to internal integration through: Reach: Everyone online with Facebook will receive it. Frequency: Every 30 minutes to pop up. Impact: People will see this advert and greater awareness will be created and hopefully more interest will occur, resulting in a viral word of mouth spread over the internet, possibly reaching people who can help. 2.6.3 Medium three: posters (at universities) (a) This medium was selected as many university students are encouraged to be more actively involved in the community and in charities, as well as may raise further awareness in future projects. Page 15 (b) It contributes to internal integration through: Reach: All students on campus will see it. Frequency: Students to and fro from classes. Impact: Students who are caring will pay attention to these posters and will further raise awareness about the home and may even help themselves. 2.6.4 Medium four: newspaper advertisement (a) This medium was selected as many business owners based in Pretoria read these newspapers for general knowledge about the country and daily issues that may influence the running of their businesses. (b) It contributes to internal integration through: Reach: All Sunday Times and Pretoria News newspaper readers. Frequency: Every day and every Sunday. Impact: Readers will gain increased awareness to enable them to enact further. 2.7 Produce the communication material (For the purpose of seeing the media activities as a whole, they will start on the next page.) Page 16 2.7.1 Design the four activities Billboard HOW WOULD YOU FEEL IF YOU WERE APART OF THE Tumelo Home for the Mentally Handicapped Children Abandoned, Abused, Orphaned, Handicapped HELP THEM, HELP YOURSELF Facebook Advert The Tumelo Home for the Mentally Handicapped Children is a place of safety for disabled and abused children. They need support from the South African community to ensure that these abandoned, abused, orphaned and handicapped children carry on receiving the supportive lifestyle they need and deserve. Help now through donating for this great cause of keeping our children safe. YOU can be that difference in THEIR lives Poster Tumelo Home for the Mentally Handicapped Children Awareness Campaign: Fundraising for CHILDREN in need. How would YOU feel- ABANDONED†¦ ORPHENED†¦ ABUSED†¦ HANDICAPPED†¦ YOU would also want a place of refuge†¦ HELP NOW- contact: Mr.Solly Khuthama on: (011) 261 1868 Newspaper Advertisement Tumelo Home for the Mentally Handicapped Children is a non-profit organisation that is in ever constant need of support from the South African community. Will YOU be the difference in the lives of these abandoned, abused, orphaned and handicapped children? 2.7.2 Explain how each activity contributes to the â€Å"big idea† Each media contains the phrase â€Å"help children that are abandoned, abused, orphaned and handicapped† which is the ‘big idea’ for this communication campaign. 1. The billboard’s meaning to catch passers-by’s attention to raise awareness for the children of Tumelo Home for the Mentally Handicapped Children. By  helping them, you help yourself be a better person by society’s standards. 2. The Facebook advert is aimed at creating awareness about funding needed for the Tumelo Home for the Mentally Handicapped Children and how these special children need help for the readers. 3. The poster helps raise awareness and educates viewers of the ‘big idea’ through its catch phrases emboldened, catching attention to remind people of others’ needs other than their own. 4. The newspaper advertisement contributes to the ‘big idea’ as it appeals emot ionally through the catch phrase, asking people to help donate to ensure the children’s’ safety. 2.8 Proof of authenticity Please refer to APPENDIX C SOURCES CONSULTED Books Advertising and Public Relations. 2012. Only Study Guide for COM3708. Pretoria: UNISA Advertising and Public Relations, COM3708, Tutorial Letter 101/3/2013. Department of Communication Sciences. Pretoria: UNISA Angelopulo, GC & Barker, R. (eds). 2013. Integrated organisational communication. Lansdowne: Juta. CMNALLE Tutorial Letter 301/4/2013 APPENDIX A Dear Miss Mpho and Mr. Solly, I wish to confirm the telephonic conversation and the subsequent meeting that took place. During the interview which took place on Thursday, 4th April 2013, at your offices, the following was agreed upon:- The communication campaign will focus specifically on raising awareness about your organization and its need for urgent funding. This will be accomplished through the following proposed steps:- a Your organization and where this community is situated. b Creating the proposed campaign through identifying the different key issues faced by the Tumelo Children Home. c 4x media draft versions to create public awareness of your plight. As I am a student of UNISA, I will not be implementing my research unfortunately, yet your organization will receive exposure through the interviews and questionnaires I will conduct during this time, about peoples’ and companies’ awareness of your home, and its many needs associated with the care of handicapped children. You are welcome to use any of my planning and research to assist you in any way you deem fit. If you do decide to use any of my suggestions and recommendations, I would be grateful if you would let me know what section/s you have used and the outcomes thereof as this will help me with future work. Any photography used in this portfolio is strictly confidential and anonymous, with only the marker/s of UNISA, my internal lecturer and myself seeing them, and will in no way be used in any manner unbefitting and will be used only with your consent. Thank you again for your willingness to work together with me and the sharing of your information. I will send the finished product if you so wish. I look forward to working with you both and if you have any other questions or concerns, please do not hesitate to contact me. Please accept my grateful thanks for consenting to see me and for the time spend discussing my proposals. APPENDIX B N.P.O. 016 874 The following questionnaire is specifically for the use of a UNISA portfolio about an integrated communication campaign based on the ‘Tumelo Home for the Mentally Handicapped Children’. The recorded results are completely anonymous. Please circle the correct option where relevant. What is your position in your company? Owner Director APPENDIX C N.P.O. 016 874 PBO 930018541 08 April 2013 To Whom It May Concern Cara Grater Tumelo Home is situated in Ivory Park settlement .MIDRAND, it is a home for profound mentally and physically handicapped children, 75% of our children are either abandoned, orphaned or abused from home, at present Tumelo Home is catering for 100%, black and disadvantaged children with severe mental retardation and physical disabilities. TUMELO HOME has created 20 job opportunities to previously disadvantaged persons (amongst them is 17 women, 1 person with disability). We hereby authorise the above student to use our organisation to do her school project. She is a warm person and dedicated. During our interview, she was coming up with exciting ideas and she showed initiative. We were please to have met her and are very honoured to help her, so that she can help us. As an organisation, we feel that the communication campaign will be helpful because as an NGO we need exposure and for people to know about the kind of people we are taking care of, to learn about their condition and be able to appreciate them. So we feel like this project is going to be a great help to us. M.S. Khuthama[Manager] Rev. H.S. Mpshe [Chairman] Dr. G.M. Thindisa [Dep-chairman] T.M Malatji [Treasurer] E. shadung [Secretary] R. Madibogo[Dep-Secretary] B. Matlala, M.B. Lefophana Page 25 N.P.O. 016 874 PBO 930018541 For any further information, please do not hesitate to contact us. Yours sincerely, Mr. Solly. M .Khuthama TUMELO HOME MANAGER M.S. Khuthama[Manager] Rev. H.S. Mpshe [Chairman] Dr. G.M. Thindisa [Dep-chairman] T.M Malatji [Treasurer] E. shadung [Secretary] R. Madibogo[Dep-Secretary] B. Matlala, M.B. Lefophana Page 26 APPENDIX D; E Above: View of Ivory Park- Midrand Below: Close up of Ivory Park- Midrand

Human rights Essay

The United Nations defines human rights as â€Å"[†¦] rights inherent to all human beings, whatever our nationality, place of residence, sex, national or ethnic origin, religion, language or any other status† (OHCHR 2009). They are rights that are guaranteed to all human beings simply because they are human. When people speak of ‘having a right’ or ‘it is their right’ to have this or that or to do that or the other, it is usually a reference to their human rights. To have a right implies an entitlement to something. Other people are obligated to give it to you and if this right is endangered or denied then you can make special claims on political, moral and social grounds that will galvanize the concerned parties into action and obligate the person guilty of denying the rights to discharge them even if they are not willing. Rights can therefore be termed as rules of interaction between persons; guidelines on how humans should relate to each other. A violation of these rules is not only improper; it may subject someone to special corrective claims as well as sanctions usually but not always at the discretion of the rights holder. Right holders are therefore not just passive beneficiaries of their rights but are actively in control of them. It is worth noting that human rights are not simply abstract principles such as equality, security or liberty. Rather, they refer to the social practices that have been instituted precisely for the realization of those values and are recognized by law (Donnelly 2003, p. 7-8; 11). The international treaties on human rights have summarized human rights under two categories; civil and political rights on one hand and socio-cultural and economic rights on the other. Civil and political rights constitute the freedom of assembly, freedom from torture, freedom of speech, freedom from slavery and the right to a fair trial. On the other hand, socio- cultural and economic rights cover the right to social security, the right to equal wages for the same work irrespective of gender, right to leisure time with control of working hours, right to good health, right to free basic education and the right to take part in the community cultural life (Asher and Banks 2007, p. 4). The violation of human rights is more commonly referred to as human rights abuse. It may include physical and sexual assault, mass killings, torture, unlawful detention, disappearances of persons, forced displacement among others. Asher and Banks (2007, p. 4) point out that abuses of socio- cultural and economic rights are not as easy to pinpoint as civil and political rights violations but include forced labor, withholding of humanitarian relief supplies, destruction or seizing of property, and the various forms of discrimination. It is precisely because of these violations of human rights on a global scale that the international community sought to form treaties and declarations that would legally bind countries and compel them to observe human rights, thereby protecting all humans regardless of their place in society and their country of origin. However, before analyzing human rights in international relations, it is important to first of all understand their justification. Justification of human rights As earlier mentioned, human rights are guaranteed to humans simply by virtue of their being humans. They are equal rights, that is, one is either a human being or not. Therefore they apply equally to all humans across the board. They are also inalienable, that is, one cannot stop being a human even though he or she behaves in a totally inhuman way or conversely, is treated in an inhuman manner (Donnelly 2003, p. 10). Some people may argue that human rights should not apply to certain categories of people especially those who behave in an inhuman way towards others. But since these people cannot stop being humans, their rights remain inalienable. Thus even prisoners have their rights. However, it is worth noting that infringement of other people’s rights may cause one to loose some of his or her rights as a form of sanction. Our entitlement to human rights comes with the responsibility of ensuring that the rights of others are respected as well but even when some of these rights are taken away as a sanction for violations, it is well nigh impossible to forfeit all rights and one remains entitled to at least some fundamental rights whose violation may cause an outcry from human rights advocates – never mind that this person has violated other people’s rights (Orend 2002, p. 7). This gives rise to the question; what justifies the holding of human rights? One of the grounds on which the holding of human rights is justified is the fact that it is intrinsic to human nature. We all share a core belief that it is profoundly and distinctly wrong to cause a fellow human being to suffer. The occasioning of such harm and suffering is viewed as unjust and below what is expected of human behavior and can therefore not be tolerated at any cost. The only exception to this is if the harm inflicted is in self defense or defense of others. Thus human rights do not exist because of force or over-romanticizing of issues but simply because of an intrinsic compulsion to treat fellow human beings in a minimally civilized manner (Orend 2002, p. 69; 73). This argument draws heavily from social morality. Human rights exist in the beliefs that are shared by humans across the globe. They are a result of ethical customs and practices and their codification into law only facilitate their application though they existed before the law (Orend 2002, p. 76). The grounding of human rights on morality and ethics has however come under criticism. Some people feel that moral norms are an illusion that has subconsciously been entrenched into our thoughts and our language. This gives rise to the problem of justification. It is important for human rights to be grounded on an objective viewpoint rather than the subjectivity of others who wish to impose their beliefs on the rest of the populace (Gorecki 1996, p. 19). However, morality appears to be the best grounds for justification of human rights. This is because morality and ethics are universally upheld and all societies have a code of conduct that implies respect for fellow human beings with some sanctions when these are violated. In deed as Gorecki (1996, p. 17-18) asserts, the inalienable rights of liberty, life as well as the pursuit of happiness as proclaimed in the American Declaration of Independence were not proclaimed because of the subjective thoughts of Thomas Jefferson or the imposition of the Continental Congress. They were given independent of any subjective views since every man has these inherent rights by virtue of their humanity. Thus in this sense, human rights are objectively justified. Other validations for human rights are based on religious principles. Such arguments usually posit that human rights are ordained by God and should therefore be observed since not doing so would be in violation of God’s teachings. The grounding of human rights in religious teachings places them beyond interference by man or government. Such arguments have been referred to as metaphysical justifications and they place human rights justification beyond human design; linking them to the supernatural (Edel 1978, p. 126; 128). However, Orend (2002, p. 73) argues that the premises on which religious justifications are based are ‘controversial’ as well as ‘exclusionary’ and go against the principle of equality and universalism with respect to the protection of human rights. A third human rights justification is based on the premise of legal positivism. Legal positivism implies that it is only those rights which have been ratified into law that are applicable and legitimate. Thus people are compelled to observe human rights lest they be punished by the law. The penalties for not obeying human rights are outlined and include imprisonment, the payment of fines and simply the burden of a criminal record. There are numerous declarations, charters and treaties which provide these legal guidelines for the countries and they apply across the globe. However, Orend (2002, p. 4) points out a weakness in this justification, stating that in the event that some important human rights have not been ratified, then this may pose a problem since people do not feel obliged to observe them. Human rights and international relations Human rights are universal and are therefore guaranteed by international law. International human rights laws have been expressed through the formation of treaties, application of general human rights principles and customar y international law among others. International laws on human rights obligate governments across the globe to act in certain ways or to desist from engaging in particular acts that may violate the rights of the citizens. This is done with a view to protecting the fundamental rights and freedoms of all humans across the globe (OHCHR 2009). There are numerous international treaties, charters and declarations that have been internationally agreed upon through numerous human rights conventions and which outline how international human rights will be handled. For instance, the 1945 International Covenant on Civil and Political Rights Article 7 states that no one should be subjected to any inhuman, cruel or degrading treatment. Ignatieff terms this article as the ‘juridical revolution’ of human rights. Other internationally recognized human rights documents are the 1948 Geneva conventions, the 1949 Geneva conventions revision, the International convention on asylum of 1951 and the Universal Declaration of human rights (Ignatieff et al 2003, p. vii). The Universal Declaration of Human Rights was proclaimed by the United Nations General Assembly in 1948. It is one of the most recognized human rights documents and outline basic rights and freedoms of the individual which are to be recognized globally (UN 2009). The Universal declaration of human rights- this great and inspiring instrument was born of an increased sense of responsibility by the international community for the promotion and protection of man’s basic rights and freedoms. The world has come to a clear realization of the fact that freedom, justice and world peace can only be assured through the international promotion and protection of these rights and freedoms. U Thant, Third United Nations Secretary- General, 1961-1971 (UN Cyberschoolbus, 2009) The above quote perhaps best exemplifies the commitment of the international community towards the promotion of human rights. The internationalization of human rights meant that they were no longer the preserve of the state but that the states were answerable to the international community for the treatment that they accorded their citizens. However, there is no decisive action with which to deal with states that violate international rights violations (Forsythe 2006, p. 5).

12 Angry Men by Henry Fonda and Reginald Rose Essays

12 Angry Men by Henry Fonda and Reginald Rose Essays 12 Angry Men by Henry Fonda and Reginald Rose Essay 12 Angry Men by Henry Fonda and Reginald Rose Essay Essay Topic: 12 Angry Men 12 Angry Men In 12 Angry Men by Henry Fonda and Reginald Rose a young man charged with the murder of his father, is in the hands of twelve men all with entirely diverse views. After hearing, the case the jurors go into discussions. Eleven of the twelve men are convinced that the boy murdered his father. However, Juror #8, Davis (Henry Fonda). Doesn’t necessarily believe the boy is guilty, rather wants to explore the evidence and discuss the trial further. Davis, was the most important juror in Twelve Angry Men for a number of reasons. First is that when all the other jurors voted guilty without even thinking about their decisions, Juror #8 suggested that they talk about it for a little bit before jumping to conclusions. When asked if he thought the boy was guilty or not guilty, he said, â€Å"I don’t know. † This shows that he hadn’t decided one way or the other. When asked why he voted this way, he replied, â€Å"It’s not easy for me to raise my hand and send a boy off to die without talking about it first. This shows that he wanted to talk things over with the other jurors before he makes a decision. Even when some of the other jurors got mad and started arguing with him, he stayed composed and tried to work things out in a rational manor. Later on he said, â€Å"I just want to talk for a while. † This is more proof that he wanted to discuss the issue. Secondly Juror #8 re-enacted scenes from the night of the murder in order to prove his points. The third reason is that he con vinced Juror #9 to change his vote to not guilty. This was a vital step because it added question and doubt to the other jurors and made it acceptable to change their minds as well. This was important because if no one changed his or her decision in the second vote, Juror #8 said he would change his vote to not guilty. However, Juror #9 did change his vote giving Juror #8 more time to talk about the case. Juror #9 said, â€Å"He gambled for support and I gave it to him. I want to hear more. † By convincing one person to change their vote, it forced everybody to listen to more arguments, and possibly change their thinking on the case. The third reason Juror #8 was the most important juror is that he re-enacted scenes from the night of the murder in order to prove his points. The first time Juror #8 re-enacted a scene was when he proves that the old man could not have walked from his bedroom to the hallway in fifteen seconds. He did this by measuring how far his bedroom was from he hallway, and then walking it himself. It took him thirty-one seconds, making it impossible for the old man to have made it in fifteen. By doing this re-enactment, he changed the minds of several other jurors. With the points I have given, Juror #8 is the most important juror. Not only did he do what he felt was the right thing to do, but he also may have saved a boy’s life. For these reasons Juror #8 is the most important juror in Twelve Angry Men. Juror # 3, a so called sadistic man who had at one point in the movie admitted he would pull the switch himself to end the boys life. It was never revealed why #3 feels so passionate about putting the boy to death. Numerous reasons can influence a jurys decision, such as personal prejudice and emotional make-up of individual jurors, personal life history such as home life and environment. Many elements can alter a juror’s decision. Juror #8 tries to convince #3 how the boy is not guilty beyond reasonable doubt but #3 does not listen and would rather see the boy die. â€Å"For this kid, you bet Id pull the switch†. This shows how emotionally unstable Juror #3 is. He is a grown man living in a civilized community and would like to see a boy who he does not even know die by his own hands. Because of Juror # 8, the others must now go over the whole case again to review the facts. Juror #3, who is convinced that the boy is guilty, and is allied with Juror #4, who is eventually convinced by #8 showing of how the two testimonies given by the older woman and old man are lies, stating that the old man who had a stroke the previous year and walked with a limp, could not have witnessed the boy running down the stairs calming that it were impossible for the man to get from one room, down the hall and to the latched door in enough time to see the boy. The woman who wore glasses clamed to be in bed unable to sleep when she saw the boy murder his father, though she wore glasses and when in bed is unrealistic to be wearing them while trying to sleep. Both statements with reasonable doubt. The way which the father was stabbed being another, the boy was a experienced knife fighter and the way the father was stabbed did not correlate with the way someone with experience with knifes especially a switch blade would follow through with the act. #4 sees the truth in that #8 has brought to attention and still votes guilty.

Health Systems Administration Essay Example

Health Systems Administration Essay Example Health Systems Administration Paper Health Systems Administration Paper Health care organizations operate to offer quality services at minimal costs. Excessive costs would work to increase the financial losses that such organizations face. Establishing effective strategies and reassessing the current approach would suffice in ensuring such costs are contained. New subsystems can be implemented to ensure sustainability of the current health care delivery market. Leadership is considered a very complex phenomenon that entails diversified roles. Leaders are expected to be in a capacity to influence and persuade for the benefit of an organization or a firm that a leader is working for. They create conducive environment where change can be incorporated and they can act as catalyst in the change process. Leaders can influence those under them to embrace change and this would translate to people accepting such a change. They are influential in the society. Leaders also perform the ‘representative’ role in organizations or whichever areas they are in. they represent the group fraternity where they lead and can be used to communicate the group’s interests, concerns or complain. Group’s members entrust their leaders to represent them to the larger societies (Ferrand P. 2006). In order to achieve their responsibilities or functions leaders ought to have in themselves and are in a position to inspire confidence. Strong self image works to positively affect one’s communication skills a very crucial aspect in leadership. To be able to persuade and influence the group members leaders must have a vision for the future and they must have solid belief in the organizational goals. Without these goals it would be hard for them to influence people. Internalizing such goals would work to motivate the leaders in their duties. Leaders ought to have the ability to coordinate activities in the group respectively and they should not coerce people to do things. Leaders can adopt different leadership styles depending on their personal interests or interests of the majority. They could opt for autocratic, bureaucratic participative, laissez-faire or paternalistic leadership (Silcox N. 2006). An autocratic leader offers close supervision to those under him or her. This kind of leadership does not allow for employees point of view as the leader gives the direction to be followed in a clear or precise conditions. Such kind of leadership offers little if any motivation for the employees. Employees feel alienated under such leadership as they are not included in running process of the group or organization. This kind of leadership sounds very exploitative as all decisions are one way. Bureaucratic leadership entails following to the letter the procedures, rules, and policies that have been set. It ensures minimal employee freedom as it works to ensure that accepted rules are followed. Institutions rules and policies are given priority in this arrangement (Silcox N, 2006). Participative leadership values group ideology and group contribution is highly appreciated and emphasized. Employees retention and motivation is greatly achieved as they are involved in the decision making of the greatly achieved as they are involved in the decision making of the organization. Employees feel that they are part and parcel of the organization since they are consulted on the organizations goals and objectives. The Laissez-faire leadership entails autonomous leadership where individuals are given the chance to lead themselves and only consult the leaders when need arises. There is little supervision and individuals are perceived to be self motivated and hence can perform duties on their own. However this kind of leadership leads to disorganization and chaos in the organization due to lack of effective leadership. Quality of output produced may be negatively affected. Â  Paternalistic leadership entails viewing the employees as inadequate and hence cannot be entrusted to make decisions. They become independent on the leader who acts like a dictator. To react to emergencies the employees have to want on their leaders who may be far causing delayed decision making. Their motivation is also negatively affected (Silcox N, 2006).